Disney as classroom for innovators

Gilbert Madrid at Thunder MountainWith childlike gleams in their eyes and notebooks in hand, nearly two dozen corporate managers from three Orange County companies visited Disneyland last week – but not just to have fun.

They went as part of a UC Irvine Extension program in search of Walt Disney Co. innovations, insights, and inspirations that they could put to use at their own companies.

“Disneyland is 50 years old, but they’re not resting on their laurels,” noted Gilbert Madrid, research and development manager at Edwards Lifesciences in Irvine.

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