Toshiba’s copying success: Strategy for an innovative marketplace
If the ground is about to collapse beneath you, reach out your arms and grab onto something.
That strategy, which Toshiba America Business Solutions adopted 10-plus years ago, suggests lessons for any enterprise seeking to avoid becoming a victim of innovation.
Lesson 1 is to reach for something new. Toshiba made that strategic shift in response to technological changes that threatened to undercut its core market of office copiers. …
READ MORE, including …
– Innovator’s favorite reading (“Leadership” by Rudy Giuliani; “Moneyball” by Michael Lewis)
– Innovator’s quote (from Casey Stengel)
– Tips for innovators
– VIDEO: How copiers have learned to multi-task
